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Gene42 Rebrands As PhenoTips® in Preparation for Long-Term Growth

Toronto, Ontario: Gene42, a leading provider of precision medicine software for hospitals such as SickKids, Stanford Children’s Health, and Great Ormond Street, today announced the launch of its new brand identity as PhenoTips®. This rebranding marks a milestone for the company, accompanying a rapidly expanding client base and recent doubling of the team size.

“Our new brand reflects our software tools and the value of our solutions — it’s simple, clean, and trusted,” says Dr. Orion Buske, CEO at PhenoTips. “We are proud of the growth we’ve experienced as Gene42, but as PhenoTips we can better accommodate our new clients as well as continue to provide for our long-time supporters.”

PhenoTips is evolving as a must-have software tool that saves hospitals time and money by streamlining the collection of the patient’s symptoms and family history data into machine-readable formats. High-quality, structured patient data powers artificial intelligence to suggest conditions, analyze genomes, and provide better insights faster. To further reduce the data-capturing burden, PhenoTips mirrors genetics workflows and can be integrated directly into electronic health record systems. To date, over 5,000 specialists in more than 60 countries have adopted PhenoTips as a necessary part of their practice.

To accompany the rebrand, PhenoTips has released a new website and web-hosted software tool, PhenoTips Cloud. PhenoTips Cloud allows you to begin capturing secure data instantly with all the core features of PhenoTips, plus additional features, automatic updates, and the ability to access from anywhere with an internet connection.

“It's amazing how far PhenoTips has come in 6 years, growing out of a need for capturing family history, genetic information, and phenotype data in machine-learning friendly formats,” says Dr. Pawel Buczkowicz, Chief Operating Officer at PhenoTips. “This rebrand will allow us to embrace our potential for growth while we continue to do what we do best — provide digital solutions for genomics.”

About PhenoTips: PhenoTips is a Toronto-based health software company that specializes in workflows for genomic medicine. Founded in 2014 out of a research project at SickKids Hospital and the University of Toronto, PhenoTips is growing quickly to meet the needs of a rapidly expanding client base. PhenoTips’ solutions are used in over 60 countries by leading hospitals and research institutions for deep clinical phenotyping, pedigree drawing, and gene discovery.